What did the company L'Auto, who in 1903 started Tour de France, produce?

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SPORTS QUESTION #4729

What did the company L'Auto, who in 1903 started Tour de France, produce?

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Explanation

Tour de France first took place in 1903. The competition was organised and sponsored by the paper L'Auto (later L'Equipe). That first year, there were only 6 stages but they were longer than they are today. The longest stage was the last one, from Nantes to Paris - 467 km. 60 riders entered the race, and 21 made it through. The overall winner was Maurice Garin in 94 hours, 33 minutes and 14 seconds. Lucien Pothier came second.

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Answer time 0s (0s). 37% have previously answered correct on this question. The question was created 2010-06-20.