In what way was the release of the Radiohead album "In Rainbows" unique?

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MUSIC QUESTION #72

In what way was the release of the Radiohead album "In Rainbows" unique?

The price was relative

Explanation

At first, the 2007 Radiohead album "In Rainbows" was released as a digital-only album, which was to be downloaded online. This was unique due to the fact that the album was released without the aid of a record company and furthermore allowed the customer to pay whatever he or she wanted for it.

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Answer time 0s (0s). 36% have previously answered correct on this question. The question was created 2008-04-14.