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On 13 June 2009 Justin's video for "One Time" was uploaded on YouTube, two weeks earlier than planned. Suddenly one Friday night the video was there, without PR or anything. Justin's manager "Scooter" was furious. They decided to do what they could and used Facebook and Twitter to help fans find the song. They succeeded. Four days after the unplanned release, "One Time" was number 1 on iTunes. It stayed there until the tragic death of Michael Jackson on 25 June, which gave Jackson's songs new life, pushing Justin and others down the list.