What did the sponsor, who in the 1970s introduced the polka dot climbing jersey in Tour de France, sell?

SPORTS QUESTION #4684

What did the sponsor, who in the 1970s introduced the polka dot climbing jersey in Tour de France, sell?

Chocolate

Explanation

The climbing competition became part of Tour de France in 1933. The characteristic polka dot jersey, which marks the best climber, was introduced in 1975. The jersey is white with red dots because the sponsor of the competition in the mid 1970s wanted more for its money. It was the company Chocolat Poulain, who used white wrapping with red dots for its chocolate bars. Thus, this also became the colours of the jersey.

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Answer time 0s (0s). 56% have previously answered correct on this question. The question was created 2010-06-20.