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Asics is a Japanese company producing sports equipment. It is probably best known for its running shoes. The brand was created by Kihachiro Onitsuka, who back in 1949 produced the first pair of basket shoes. In the USA, the brand became known as Tiger, a brand still in use today. Asics' headquarters lie in Kobe, Japan. The name of the company is an acronym of the Latin phrase anima sana in corpore sano, which translates to "Healthy Soul in a Healthy Body".